We’re a media and production company, publishing house, and full-service branding and marketing agency centered on purpose.
We aim to redefine the collective understanding of purpose (and how we live ours), effectively setting new standards for all industries and service providers that directly or indirectly support life-purpose development work.
Our Work Covers:
Business-to-Consumer
By launching a suite of distinct brand verticals, digital media content, educational programs, transformational products, and tailored one-on-one and group services, we meet our consumer audience at different points on the life purpose journey to help all people safely live their fullest expression. We understand that each point on the path requires a different conversation and level of care and that individuals are more likely to engage with the work when met where they are. We’re also working toward a long-term vision of engineering an entirely new type of software for facilitating life-purpose development work, allowing millions of people to engage with this work accessibly and in community.
Business-to-Business
By opening the doors of our in-house agency to select brands, companies, and movements that address systemic and social justice issues, we aim to further center and amplify underrecognized voices and systems-disrupting initiatives. In doing so, our goal is to support projects that serve as powerful examples of effective Channels for Change™ and help all people freely and safely live their purpose. We also offer consulting for organizations that wish to make seemingly impossible goals happen, develop legacy-driven leaders, and be of greater service to our world. We see business as a tool for collective change, and we believe those constantly underrecognized have the most insight and wisdom to provide to every critical conversation.
Business-to-Industry
By developing results-driven processes that effectively catalyze healing, growth, and purposeful living while redefining industry conversations, we aim to hold all service providers in purpose and adjacent spaces to higher education, training, practice, marketing, sales, and care standards (starting with ourselves). The intention is that unconscious bias, systemic and social conditioning, limited life experiences, and narrow perspectives or beliefs no longer cause harm to anyone seeking support with this type of work. We also focus on creating a cultural shift from centering the individual to centering contribution to the collective in a way that honors the land, connectivity, and regenerative practices.
Our mission is to inspire a global transformation where living with purpose is the foundation of individual fulfillment and freedom from systemic oppression and harm for all.
We envision a world where:
Everyone can safely live their fullest expression, and no one is held back or harmed by systems, subconscious programming, trauma, interpretations, or fear.
Land, community, and connectivity are central to purpose, personal growth, and healing work, and collective care is at the heart of all businesses, services, and commerce.
All coaches, therapists, teachers, and guides engage with clients cleanly—free from unconscious bias, harmful projections, limited worldviews, and egoic influence.
Purpose, healing, and growth work are accessible to all people regardless of financial or time resources and in ways that honor different learning, personality, and energy styles.
Historically excluded voices, knowledge, stories, leadership, and perspectives are centered to create a future rooted in equity, collective well-being, and regenerative impact.
At Choose Your Calling, we don’t believe you get to choose who you want to be in this life; rather, it’s been hard-coded into you since before you were born.
That’s the seed of purpose: Who we are and who we’re here to be. However, how our purpose expresses itself (the work we’re here to do) changes based on the times we live in and how our life experiences shape us.
We must choose to give ourselves over to our callings and actualize our fullest expression so that we can contribute to the world in the ways we’re meant to.
A framework for Purpose-Driven systemic change
Our name—Choose Your Calling—is a rallying cry for these times. It’s about choosing to be who we were born to be, not who the systems have conditioned (or forced) us to become.
It’s about showing up in service of something greater than ourselves, holding up our unique corner in the web of life, and choosing the Channel for Change™ that most aligns with the gifts we have to give and the collective needs of these times. Choose Your Calling stems from a question: Will you step boldly into your calling and help weave the tapestry of a more liberated and equitable world?
Our name is also rooted in a truth we’ve witnessed over the last two decades, which is that as hard as many may try to choose their calling, you can’t truly know yourself, consciously choose your purpose path, or show up in your fullest expression if you don’t decondition from systemic and social influences, clear past traumas and unprocessed emotions, and repattern your subconscious mind. You can’t choose your calling if you’re not free and leveraged to do so. Worse yet, if we don’t address systemic harm and social justice issues, it’s inherently unsafe for all people to show up fully expressed, which is why we address this work on individual and systemic, social, and industry levels.
Meet Your Mentors
Stephenie Zamora
Founder and Head Change Agent
Hi, I’m Stephenie! For nearly two decades, my work has been merging the worlds of healing, personal development, digital media, content creation, and online marketing to help individuals build purpose-driven lives and businesses.
I’ve always said that purpose is my purpose because, as far back as a young child (and angsty teenager), you could often find me pondering the meaning of life while nursing a heavy heart in response to the immense suffering happening globally. My life took me through a series of disorienting experiences and seasons of struggle that brought me to my knees, teaching me more about healing and finding wholeness than I ever wanted to know. But, like all things, these experiences shaped me and my work, allowing everything to become deeper, wider, and richer. I always knew the work was meant to grow beyond me and my brand, and it’s such an honor to welcome more souls with a shared mission and commitment to birthing a new world together.
With a wide range of experiences, here are some of my key influences:
Sandhya Sudhakar
Enneagram Mentor
Hi, I’m Sandhya! I’m a design enthusiast, data nerd, and lifelong learner who believes that you can be wildly successful and fulfilled in your career by being… exactly who you are.
I’m a certified coach, Enneagram practitioner, and host of the Working Your Way podcast. I take a trauma-informed, inclusive approach to leadership development and team building, focusing on authenticity and cultivating a sense of belonging in the workplace. Through workshops, speaking, and coaching, I help leaders build meaningful connections with themselves, their teams, and their work, enabling them to achieve success in a more sustainable way. I believe that the better we know ourselves and what truly motivates us, the easier it is to succeed in our careers without all of the struggle and sacrifice. Knowing exactly who you are allows you to be fully engaged in the work you do, leveraging your innate talents, advocating for your needs and desires, and collaborating better with those around you.
Kendra Woods
Human Design Mentor
Hi, I’m Kendra! I’m an Intuitive Transformational Coach who empowers individuals to become unstuck and unstoppable, guiding them toward fulfilling success on their terms.
Utilizing tools such as Human Design, Somatic Coaching, NLP, EFT, Hypnosis, Success Coaching, and Intuitive Guidance, I help our clients achieve transformative breakthroughs. My philosophy centers on transcending conditioned consciousness, enabling people to create the business and life they genuinely desire and deserve. I partner with purpose-driven people, guiding them to elevate their businesses and lives by connecting with their hearts instead of relying on constant hustle. Through personalized coaching and online trainings, I facilitate transformative experiences that allow for embracing new realities while blending practical business knowledge with intuitive wisdom to steer clients toward authentic success on their own terms.
Annick Ina
Book Mentor
Hi, I’m Annick! I’m here to help you write a book that will help you share your story, your lessons, your expertise, your zone of genius, and change lives, starting with yours.
Becoming an author will change you in ways you couldn’t imagine. It will transform you, your business, your relationships, and your life in general in a thousand unexpected ways. Sharing your story is such a therapeutic and healing experience. It’s the perfect way to honour your past, take stock and acknowledge FOR REAL how far you’ve come, and emerge as a truer version of you. My mission is to hold your hand and walk with you through the whole process. Based on your specific style, I make sure you’ve got all the tools and information needed to make it as easeful as possible, free from doubt, anxiety, and stuck-ness! More than just a writing coach, I will be your Book Doula, helping you with a combination of skills to give you 360° support.
We’re committed to sharing diverse stories, voices, and conversations because we know how necessary that is for creating true, lasting transformation in the world. Every member of our team brings a commitment to contribution and change, an abundance of life experiences that have shaped them deeply, and a wide variety of unique perspectives and backgrounds that add immense value beyond their incredible abilities and talents.
Our Company Values:
Freedom: We believe in creating pathways to financial, time, lifestyle, and creative freedom for all. We work when, how, and where we desire on the projects that matter most to our hearts. We believe in producing work and experiences that create autonomy and sovereignty for everyone.
Accessibility: We’re committed to providing affordable options, non-punitive payment plans, and scholarship spots for people of all socioeconomic statuses to access our work. Justice and social change, giving back to our communities, and diversity, equity, and inclusion are crucial to our mission. We also believe in truth and transparency in all that we do.
Purpose: Full expression and full alignment of self is the ultimate form of personal responsibility, and we believe that if everyone takes ownership of their lives and impact, we can transform the world. Because of this, we focus on creating channels for all individuals to live their purpose, addressing the effects of systems, subconscious programming, and stored traumas in a way that allows for more freedom and leverage to create an aligned life.
Innovation: We believe in using creativity, multimedia, and thought leadership to disrupt the status quo in our industries and beyond. We approach problem-solving on an individual, industry, social, and global scale, creating as much change and transformation as possible and supporting the advancement of more life for ourselves and others around the world.
Impact: We believe in raising the quality of life for individuals, families, and communities through our unique focus and approach to life purpose development. We’re focused on disrupting old beliefs, ways of being, and harmful systems through wholehearted service.
When we say “for all,” this is what we mean:
We believe Black Lives Matter.
We believe a liberated Palestine, Sudan, and Congo (and all oppressed peoples regaining sovereignty and stewardship over their lands) is the only path to liberation for all.
We believe that every human being deserves to feel loved, safe, valued, and accepted, regardless of race, religion, identity, sexual orientation, ability, or socioeconomic status.
We support, center, and amplify the voices of Black, Hispanic, Indigenous, LGBTQIA+, and other historically excluded communities.
We’re committed to building an inclusive workplace that promotes and values diversity and equity in all forms.
We’re committed to consciously investing in companies that share our same beliefs to create economic change that will disrupt the patriarchal stereotypes and white supremacy inherent to our society.
Giving Back:
As we grow, our intention is to continue increasing our funding to causes and nonprofits that align with our mission of helping all people safely live their fullest expression.
One Tree Planted
For every book, workbook, and printed product sold, we donate $1 to One Tree Planted, a nonprofit organization dedicated to global reforestation, prioritizing communities of the Global Majority.
Kiva
For every client we bring into the agency, we donate $25 to Kiva, a non-profit organization that provides capital for the underserved, improves the quality and cost of financial services, and addresses the underlying barriers to financial access around the world. When loans are repaid, we re-lend those funds to another entrepreneur in need.
Honor Native Land Tax
As we presently live and operate our business on stolen Tiwa Land (also known as “Albuquerque, NM”), we donate $50 monthly to the Honor Native Land Tax, a project of Albuquerque Showing up for Racial Justice that allows settlers to make an ongoing contribution to Indigenous movements for land, water, and futures.
Warren Village
Since 2015, we’ve volunteered our time to teach modules from our programs as Life Skills Classes with Warren Village in Denver, CO, a non-profit organization helping low-income, single-parent families achieve sustainable personal and economic self-sufficiency.
Here’s a look at how our work has evolved over the years:
October 2008
Stephenie co-founds her second design agency, which primarily serves local and national nonprofits. In doing so, she discovers her love for helping purpose-driven individuals get online, leaving the company three years later to start her own business.
January 2011
In an effort to share more conversations about what it really takes to build a business, Stephenie launches StartupCorner, a website featuring audio interviews with creatives and entrepreneurs willing to share the ups and downs of their journey to success. It’s essentially her first podcast, even though that wasn’t a well-known medium at the time.
May 2011
After blogging for several years, Stephenie creates an official brand under her name. She evolves her personal blog into a business focused on helping cause-driven entrepreneurs with branding and coaching twenty-somethings through their quarter-life crises to find their passions.
February 2012
The first version of Foundations for Unshakable Joy™ is released as a digital workbook after running as a beta program with members from a local Meetup group. While sales are small, it’s a hit and continues to run as a live and evergreen online program over the following years.
June 2012
After starting the series a year earlier as a way to grow her audience, Stephenie begins creating graphics for her daily Awesome Life Tips® on social media, many of which can still be seen circulating online today!
October 2012
Stephenie is invited to write for The Huffington Post, which is soon followed by opportunities to teach with En*theos Academy and contribute to other large publications such as Positively Positive and Thought Catalog.
February 2013
The Awesome Life TV interview series goes live on YouTube. It features interviews with Stephenie’s entrepreneurial friends, her personal coaches, and inspirational leaders.
June 2013
After several years of one-on-one coaching and running programs, Stephenie begins creating self-coaching guides to help her audience work through common blocks and pain points. These same guides have evolved and been rebranded and can still be purchased in our shops!
April 2014
When many Foundations members and coaching clients start finding their purpose and wanting to build their own business around it, Stephenie launches Your Passion-Based Business™, a 12-week program to create a freedom-based lifestyle business. In addition to the DIY curriculum, members take advantage of one-on-one coaching and website design services.
June 2014
After three years of consistently publishing daily Awesome Life Tips®, the first year-long collection is published on Amazon with rave reviews.
August 2014
Despite pushback from colleagues and mentors, Stephenie launches Jumpstart, a streamlined, financially accessible, and quick-turn website package for entrepreneurs looking to get their brands online. It’s the first of many unique packages designed to help purposeful creatives, thought leaders, and business owners get their work out on a larger scale.
October 2014
After experiencing life-changing reprogramming herself, Stephenie begins certification training for Acupressure and is excited to offer it to her clients and program members. It’s the beginning of our AcuSesh™ recordings, many of which are still incorporated into our programs and coaching services today.
May 2015
Six months after experiencing a sudden and traumatic loss, Stephenie starts writing her first memoir, which leads her to study the Hero’s Journey and dive into process work and cellular healing with a skilled mentor. The book is put on hold while she lives out the ending, but the Hero’s Journey becomes integral to her writing and work.
April 2016
Stephenie starts teaching a very early iteration of our Journey Mapping™ program at Warren Village in Denver, CO, a place she began volunteering at a year prior in an effort to start speaking more and giving back to the community in an aligned way. While the initial version is simple in form, it’s incredbily impactful for the women who work through it.
September 2016
Stephenie launches her first official podcast, Breaking Out of the Business Model Box, as a marketing funnel for Your Passion-Based Business. The show has only nine episodes but features various entrepreneurs who built businesses on their own terms.
May 2017
After digging deep into her own healing from PTSD, grief from sudden loss, and abuse, Stephenie launches Call of the Void®, a new brand focused on helping people rise up and come back in the aftermath of challenging chapters and big life transitions.
September 2018
Stephenie runs the first round of Journey Mapping™ as a live, 12-week program. Although it’s still evolving as a conversation and process, members experience profound healing.
January 2020
Stephenie’s memoir, Unravel: Rising Up and Coming Back from a Season That Damn Near Killed Me, is finally released four and a half years after she began writing it. It becomes a number-one new release in five out of six categories.
November 2020
Stephenie publishes her second tips collection, Awesome Life Tips®: 365 Tips for the Dark Night of the Soul, to help people cope with this year’s collective upheaval and deep uncertainty.
December 2020
The Tales from the Journey™ podcast launches, featuring weekly stories and interviews about rising up, coming back, and living our purpose in the aftermath of challenging chapters and big life transitions.
January 2022
At the end of the January, Stephenie publishes the first three shorter, more focused books on living your purpose, breaking free from interpretations, and cultivating more confidence. These are released alongside new AcuSesh™ albums for subconscious repatterning and the first-ever printed Foundations for Unshakable Joy™ workbook, with the intention of making the work more accessible to everyone.
September 2022
Stephenie pours everything she’s learned about finding and living our purpose into a new program, Actualize™, which runs live for the first time with a small but committed group. It brings together alignment work, subconscious repatterning, and systems thinking in a potent way.
September 2022
On a call with a friend and mentor, Stephenie shares that she feels the work is evolving and needs its own name rather than centering around her. Choose Your Calling™ is officially born within that same conversation, thanks to his guidance, and an innovative vision for a whole new way to effectively facilitate life purpose development work downloads.
November 2022
After years of studying the process for making the impossible happen and breaking free from our limited subconscious programming, winning strategies, and core wounds, Stephenie launches the Make it Inevitable™ podcast to share this methodology with a wider audience in weekly conversations and interviews.
May 2025
After two and a half years of researching, writing, building and rebuilding behind the scenes, the Choose Your Calling website finally launches to the world!
