For nearly 50 years, the Center for Children has been engaging children in an environment where their teachers have a strong desire to understand each child is and how best they learn. We completely reimagined their digital presence to reflect the vibrant, nurturing environment they provide.
Their original website was outdated, non-responsive, and lacked the engaging energy that parents seek when choosing a school for their children. We began with a comprehensive brand strategy, refining their messaging and positioning to highlight the center’s unique qualities.
We then explored three different brandscapes to help hone in on the most aligned look for them:
After the initial brand strategy work, we recommended a logo redesign to elevate their original concept to a modern design that embodied the playfulness and diversity in their programs.
We used softer primary colors, clean illustrations, and imagery that represent children and different forms of play:
Our final website redesign infused a playful, modern feel that resonates with the spirit of the school, while dynamic functionality and responsiveness ensured a seamless user experience across all devices.
By elevating the site’s aesthetics and functionality far beyond current industry standards, we set the Center for Children apart from other schools and organizations.
