We recently worked with this incredible choral group to redesign their outdated and bland website to reflect the energy of their concerts: transporting, challenging, and transforming audiences, artists, and communities through music.
We began with a comprehensive brand strategy, refining their messaging and positioning to highlight their distinct audience segments and the experiences they aim to create. The challenge: creating an elevated look and feel that spoke to multiple audience types (young and old), and give a clearer sense of what their concerts feel like.
We started with logo options that blended a modern, classy feel with subtle musical elements. From representing the choral group to incorporating subtle and integrated musical notes, we presented several distinct options.
We then explored three different brandscapes to help hone in on the most aligned look for them:
Our final website design includes warm imagery to offset the deep blues and open white spaces, and incorporates an interactive slider highlighting their most important upcoming events.
The new design also meets the needs of their audiences with clear calls to action and a distinct personality that invites skilled performers, wealthy patrons, and younger audiences to attend and get involved.
Once everything was approved, we provided a detailed logo and brand guide so they can ensure everything created internally from here on out will stay cohesive.
