Case Study: Energy Nonprofit

For this nonprofit dedicated to advancing our understanding of the Earth’s hydrological cycle and energy fluxes, we embarked on a complete brand transformation.

Our work began with a strategic overhaul of their messaging and positioning, ensuring their mission was communicated with clarity and impact.

We explored three different brandscapes to help hone in on the most aligned look for them:

We then redesigned and rebuilt their website, focusing on modern functionality and an intuitive user experience.

Our goal was to distinguish GEWEX from the typical, often overwhelming, scientific nonprofit by creating a platform that is both engaging and accessible. This sample highlights how our approach to branding and digital design can elevate a nonprofit’s presence, making complex scientific information more inviting and easier to navigate for a global audience.

On the agency side of Choose Your Calling, we’re a full-service branding and online marketing boutique, podcast production studio, and publishing house dedicated to helping purpose-driven individuals have the conversation they’re here to facilitate.

We’re committed to sharing diverse stories, voices, and conversations because we know how necessary that is for creating true, lasting transformation in the world.

Strategy Suites

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Strategy Suites

Highly customized branding, marketing, SEO, and strategy immersion packages for entrepreneurs and creatives who are ready to accelerate their growth and increase profits and reach, all while building a truly fulfilling Channel for Change™ (be that a brand, podcast, business, book, video series, etc.).

Strategy Suites come in different packages and cover the following essential elements:

Brand Positioning and Messaging

We clarify your brand positioning (what sets you apart from everyone else doing what you do) and identify your key marketing messages for use across your website, content, and marketing efforts to create cohesion and a brand story that people resonate with. You can create and talk about whatever you want, and as long as it ties back to these pieces, you’ll be building a brand people can bond with. We may also research trademark-free business names and taglines if needed.

Graphic and Visual Brand Elements

We make recommendations for your visual branding, including logos, website, digital or printed collateral, or marketing changes to better express your positioning and brand story through every touchpoint. This includes recommended colors, imagery, iconography, typography, and similar guidelines. If you’re a new brand or redoing your site, we’ll include multiple mood boards for guidance!

Website and Funnel Strategy

In addition to visual branding recommendations, we develop a strategy for helping your website become a place your customers want to visit and purchase from. This includes the overall organization, sales funnels, and recommendations for list building so that you can nurture your customers.

Content and Copywriting Strategy

This includes guidelines for your website copy, blog posts, email marketing, and other content to ensure brand cohesion and clarity of messaging. We’ll focus on storytelling, positioning, supporting key marketing messaging, incorporating SEO strategies, and general guidelines to help align your copywriting efforts.

Online and Offline Marketing Strategies

We include detailed online and offline marketing strategies. We focus heavily on Pinterest, YouTube, and marketing efforts that will appreciate over time and drive traffic to your website or online store. While we don’t recommend social media because it depreciates quickly, we do include guidelines and strategies in case you want to pursue it. We’ll also include other strategies that make sense for your business: influencer marketing, partnerships and collaborations, product placement, speaking and interviews, and anything else that’s relevant.

SEO Audit and Strategies

You’ll receive a list of at least 15 focus keywords based on your products, Pinterest keywords and pin titles optimized to rank, a massive list of thought leadership content titles with a headline score above 70, and five fully outlined thought leadership pieces that you can immediately execute (these are epic blog posts or pages that help drive traffic based on your keywords). We also provide opportunities to generate quality backlinks from other sites, which helps boost your position in search results (guest posts, features, interviews, etc.) SEO allows your marketing efforts to appreciate over time. Rather than disappearing into the void of social media, it will continue to gain traction over time with less effort from you. Lastly, this includes competitor analysis to see what your competitors are ranking for and how to use that to position your site to overtake them!

Offers and Customer Journeys

Whether you’re selling a service, product, or program—online or offline—we’ll assess your offerings, suggest adjustments to make them more effective, and consider customer nurturing, upsells, and retention strategies. We may suggest new offers based on your goals or outline different packages. For e-commerce businesses, we’ll look at shop strategies, promotions, product ideas, and packaging. For nonprofits, we map out donation and fundraising strategies.

Prioritized Outlines and Next Steps

Strategy Suites can feel overwhelming because they provide everything you need to hit your goals over the coming months. But don’t worry; we outline prioritized next steps based on recommended phases so it’s doable.

Tools, Resources, and Worksheets

We have two decades of audio, videos, ebooks, worksheets, training materials, and programs from which we’ll provide additional resources to support you and your team in implementing these strategies (though we’re also here to happy to help bring it to life!)

When it comes to building, launching, or growing your brand or Channel for Change, marketing your products and services, and growing your online presence, many of our clients come to us feeling some combination of:

Unsure if their website, content, and online marketing strategies are effective... or wondering why they're not seeing conversions and attracting the right clients after all the work they've put in. Or, they're confused, overwhelmed, or completely unclear on who their 'right clients' actually are.
Desperately ready to step away from social media and into an appreciating approach for lead generation and marketing, but unsure where to start and scared to step off the hamster wheel.
Wondering how the heck to stand out in the endless noise online, or how to set themselves apart from everyone else.
Overwhelmed by all the parts and pieces of their business, branding, and marketing, and wishing they had guidance on where to focus for the best return on investment.
Worried their branding and design isn't true to the core essence of what they do and who they serve... or, maybe even unsure what the heck branding even is and if they're doing it right.
Seeking guidance and strategies around how to set up their website in a way that lowers their bounce rate and increases conversions, creating the profits and impact they're seeking.
In need of feedback, support, or strategic direction on the type of content they're sharing online through their website, social media, blog, email newsletter, or other marketing efforts to ensure it's effective.
Needing a clear plan to best market themselves and their offerings so that every aspect of their brand and business is congruent and supporting their goalsn.

If you're not meeting your goals in terms of revenue and reach, or you're looking to have a successful launch and growth, you need to be looking at ALL aspects of your brand, content, and marketing strategies.

Success hinges on many moving pieces, which is why only focusing on your website or your social media or your [insert sole focus area here] isn't going to be enough.

Here’s a closer look at the process:

Step 1: Three Part Brand Strategy Workbook

Once you sign on, you’ll get to dive into our comprehensive three-part brand strategy workbook which will allow you to organize all your thoughts, goals, visions, and expectations for your brand and business. We’ve been using and refining this workbook for two decades!

Step 2: Initial Deep Dive Session

We’ll meet for a two-hour block, where we’ll dive even deeper into who you are, what your business is about, who your ideal clients are, and why you do what you do. We’ll also clarify your short and long-term business goals, which are essential to this process.

Step 3: Research, Positioning, and Strategizing

After our Deep Dive Session we’ll conduct further research around your ideal clients and market, as well as dig into your existing branding, marketing, website, promotions, online and offline communications, social media profiles, content, and packages/services to develop strategies that help you reach your business goals and increase your revenue and client base more quickly (you can read more about these two phases in more depth below).

Step 4: Custom Strategy Suite Guidebook

After researching and positioning, we’ll craft a custom guidebook for you which will include our recommendations and plans for content tweaks and/or rewrites, guidance for visual brand strategy, marketing strategies and action plans, and any other steps we would recommend for you to take within your business, branding, and marketing efforts. These will be clearly laid out ideas and strategies with clear options for execution (and a detailed priority list). Each Guidebook is as unique as the client because every Channel for Change™ is different!This is completely custom.

Step 5: Guidebook Review Session

We’ll meet over the phone to review the provided guidebook so we can answer any questions you may have about the suggested strategies, or provide more details about executing yourself vs working with us. We include one round of revisions tothe Guidebook to ensure you’re satisfied with the results!

Take a peek behind the scenes of a recent Strategy Suite to see what's included:

Each Guidebook is as unique as the client, because every business, brand, podcast, or other Channel for Change is different. But each Guidebook includes strategy and direction for your branding, design, positioning and messaging, website, content, online and offline marketing, developing thought leadership, and so much more!

Strategy Suites generally start at $1,250. That said, accessibility is one of our core values, so please reach out and we'll figure out how we can best work with your budget.

Find out if this is the next best step for you:

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Podcast Services

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Podcast Production
and Guest Services

Whether you’re a seasoned podcaster looking to level up your show, ready to launch a brand new one, or just looking to be a guest on some shows to grow your brand—we're here to support you through strategic coaching, production services, and more!

Our comprehensive suite of podcasting and guest services are designed to supercharge your podcast and expand your reach:

Podcast Production

Tired of spending countless hours on editing, sound mixing, and video production? Let our expert podcast producers handle it all! We’ll turn your raw recordings into polished, professional episodes that captivate your audience, and create the graphics and social media clips that stand out from the noise. Whether it’s audio-only or video podcasts, we’ve got you covered.

Guest Services

Finding the right guests can be a challenge, but it doesn’t have to be. Our dedicated team excels at scouting and securing top-tier, diverse guests who align perfectly with your podcast’s theme. Elevate your content, engage your audience, and watch your ratings soar!

Podcast Tours

Want to access a broader audience and gain exposure beyond your current reach? Our Podcast Tours can make it happen. We’ll connect you with other podcast hosts in your niche, helping you cross-promote and tap into new, aligned demographics.

Podcast Website and Landing Pages

Your podcast deserves a stunning online presence that encourages shares and new subscribers. We’ll create a customized website and eye-catching landing pages that reflect your brand, engage your audience, and serve as a hub for your content.

Podcast Launch Services

aunching a podcast successfully is more than just hitting the publish button. Our launch services ensure your podcast ranks quickly and stands out in the competitive podcasting landscape. We’ll guide you through a strategic launch plan that maximizes your show’s visibility and impact.

Search Engine Optimized Show Notes

Boost your podcast’s discoverability on search engines, podcast feeds, and YouTube with our carefully crafted, SEO-optimized show notes designed to help your episodes climb the search rankings and attract more listeners.

Podcasts we've worked with:

Podcast services range depending on your needs. Accessibility is one of our core values, so please reach out and we'll figure out how we can best work with your budget.

Find out if this is the next best step for you:

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Publish Your Book

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Write, Publish, and
Launch Your Book

You're here to contribute in a meaningful way, and your unique story, expertise, and insights are your strengths (and your gifts to the world, which we desperately need). Instead of wasting hours searching online, watching confusing tutorials, and drowning in blog posts, wouldn't you rather move through the writing and publishing process with confidence, like the professional you are?

Imagine having a clear, strategic roadmap and a dedicated team to help you reach your goal of becoming a best-selling author with a wide, high-impact reach. Through our proven process, you'll do so much more than simply write all the pages and hit all your word counts; you'll craft a tangible piece of your heart and soul that your readers will hold in their hands—captivating their hearts and leaving them hungry for more of your books, videos, articles, and programs.

Writing a best-selling book that leads to more opportunities and impact demands more than just writing skills, and we have everything you need.

We support you at every step of the process:

Ideation

The process begins with clarifying what your book is about, who your ideal reader is, and what message you want to convey. This initial step is crucial to create a clear outline for your writing process.

Writing

There’s no one-size-fits-all method for writing. We’ll find what works best for you—whether it’s daily short sessions or longer, less frequent ones—helping you discover your optimal routine. We’ll also set up the necessary accountability for keeping you on track.

Editing

After you complete your draft, it’s time for content editing to ensure your book flows seamlessly. Then, we’ll perform a copy edit to enhance your style while keeping your voice intact. Lastly, proofreading will ensure your book is polished to perfection.

Production

This phase involves turning your manuscript into a physical book, handling technical aspects like formatting, covers, and layout. Don’t stress; we can help you manage the technical details and create a cover design and interior layout that fits your book’s theme, speaking directly to your ideal audience.

Launching

Before releasing your book, it’s crucial to build a pre-launch strategy for visibility, ranking, and reviews. A tailored marketing plan based on your business, product, and audience will set you up for a successful launch, including positioning you for best-seller status! We also combine our Search Enginge Optimization (SEO) keyword research and website design services to further support your book with getting rapid reach.

A few of our team's recent bestsellers:

If you need support with the book writing, publishing, and marketing process, we offer a variety of services and packages to fit your needs and budget.

Our prices vary based on your manuscript's length and complexity, as well as the specific services you choose, but start at $500.00.

Find out if this is the next best step for you:

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Website Design

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WordPress Websites

We have nearly two decades of experience working with major companies and corporations to nonprofits and startups to small businesses and solopreneurs. Our primary focus has been helping build beautiful, effective, and strategic brands and marketing strategies (both online and off) that significantly increased client’s revenue, sales, site traffic, and conversions.

In addition to two decades of strategic experience, we're incredibly passionate about helping our clients do the work they’re here to do—building businesses around their callings that also afford them the lifestyle they deeply desire to live. Be sure to scroll down to learn more about our current offerings and how we can support you in scaling your business and brand quickly.

Our website services include:

Brand Strategy

Our brand strategy process is an in-depth, tailored journey designed to uncover the essence of who you are and what your business or Channel for Change™ truly stands for. It goes beyond aesthetics to build a brand that authentically embodies your values, products, and vision while powerfully connecting with your ideal audience. We start by diving deep into your company’s story, leadership, and offerings, identifying the unique strengths and qualities that set you apart. From there, we analyze your ideal customers—their needs, motivations, and challenges—ensuring your brand speaks directly to them. We also evaluate your products, clarifying their distinct value in the marketplace to craft a strategy that is both compelling and strategically aligned with your goals. Our holistic and personalized approach ensures your brand not only stands out but resonates deeply, offering a foundation for long-term growth while avoiding cookie-cutter solutions.

Brand Identity

Once we better understand your brand strategy, we begin by developing your brand identity, if it’s not already nailed down. This includes exploring options for your logo design and brandscapes (think epic mood boards that help showcase the different ways your brand can be visually expressed through color palettes, typography, imagery, layout, and styles). This means that before we even dig into designing and building your website, we’ll achieve brand alignment and establish the tone of the website and marketing materials.

Website Design

Guided by your brand strategy and identity, we design and develop a website that fully embodies your essence while delivering a seamless experience for your audience. Every aspect—from layout and navigation to aesthetics and functionality—is crafted to align with your brand strategy and customer journey. We start by prioritizing user experience, creating intuitive navigation, compelling calls-to-action, and a strategic but beautiful design that guides visitors effortlessly through your content.

WordPress Development

Our WordPress development ensures a fast, scalable, and high-performing website built to support your long-term goals. Whether custom-coded or built with a page builder, we guarantee ease of use and page load times of three seconds or less while integrating essential SEO features, caching, responsive design, and cross-browser compatibility. Security, mobile optimization, and accessibility are top priorities, with HTTPS implementation, alt text for images, and descriptive links for an inclusive and accessible user experience. Before launch, we conduct thorough testing to ensure seamless performance, delivering a site that is both powerful and easy to manage.

SEO Optimization

Our SEO strategy is designed to establish your brand’s online discoverability and fuel long-term marketing success. If this work is included in your project scope, we begin with in-depth keyword research, identifying high-value target and long-tail keywords that align with your audience’s search behavior. From there, we optimize your site’s content, metadata, and structure to improve rankings while ensuring a seamless user experience. Our approach integrates technical SEO, on-page optimization, and strategic content planning to enhance visibility and attract the right traffic, positioning your brand as a trusted authority.

Copywriting Services with SEO in Mind

Our copywriting process is designed to position your brand effectively while engaging and converting your ideal customers. We always work to maintain a consistent brand tone and voice, ensuring a cohesive experience no matter where a prospect lands on your site. Every piece of content—whether for blogs or web pages—is crafted with a strategic focus on consistent, sales-driven messaging. We include revisions to refine language and calls to action, so your message resonates perfectly.

Funnel Strategy and Implementation

Our funnel creation and implementation process is designed to maximize conversions, generate leads, and grow your list with high-value prospects. We strategize and develop compelling opt-in offers, whitepapers, video series, and more to attract and engage your audience. Beyond lead capture, we build high-converting nurture sequences that guide prospects through the customer journey, ensuring consistent follow-up and increased engagement. From strategy to execution, we create seamless, results-driven funnels that turn visitors into loyal customers.

We design and build sites for:

Businesses and nonprofts
Ecommerce businesses and online stores
Authors, speakers, and coaches
Bloggers and creatives
Podcasts and books
Sales pages and membership sites
Online summits
And more!

We have proven time and time again that our zone of genius in design is developing visual brands that fully represent our clients, their offering, and their target audience, which is why websites are the cornerstone of our agency offerings.

Take a look at our website design portfolio:

Website projects start at $2,000. That said, accessibility is one of our core values, so please reach out and we'll figure out how we can best work with your budget.

Find out if this is the next best step for you:

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Business Coaching

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For this nonprofit dedicated to advancing our understanding of the Earth’s hydrological cycle and energy fluxes, we embarked on a complete brand transformation.

We explored three different brandscapes to help hone in on the most aligned look for them:

We then redesigned and rebuilt their website, focusing on modern functionality and an intuitive user experience.

On the agency side of Choose Your Calling, we’re a full-service branding and online marketing boutique, podcast production studio, and publishing house dedicated to helping purpose-driven individuals have the conversation they’re here to facilitate.

Strategy Suites

Strategy Suites

Strategy Suites come in different packages and cover the following essential elements:

When it comes to building, launching, or growing your brand or Channel for Change, marketing your products and services, and growing your online presence, many of our clients come to us feeling some combination of:

If you're not meeting your goals in terms of revenue and reach, or you're looking to have a successful launch and growth, you need to be looking at ALL aspects of your brand, content, and marketing strategies.

Here’s a closer look at the process:

Take a peek behind the scenes of a recent Strategy Suite to see what's included:

Find out if this is the next best step for you:

Podcast Services

Podcast Production and Guest Services

Our comprehensive suite of podcasting and guest services are designed to supercharge your podcast and expand your reach:

Podcasts we've worked with:

Find out if this is the next best step for you:

Publish Your Book

Write, Publish, andLaunch Your Book

Writing a best-selling book that leads to more opportunities and impact demands more than just writing skills, and we have everything you need.

We support you at every step of the process:

If you need support with the book writing, publishing, and marketing process, we offer a variety of services and packages to fit your needs and budget.

Find out if this is the next best step for you:

Website Design

WordPress Websites

Our website services include:

We have proven time and time again that our zone of genius in design is developing visual brands that fully represent our clients, their offering, and their target audience, which is why websites are the cornerstone of our agency offerings.

Find out if this is the next best step for you:

Business Coaching

Thank you!

Podcast Production
and Guest Services

Write, Publish, and
Launch Your Book