Heal Your Way Forward is a transformative community of co-conspirators who believe conflict is the teacher and transmuting harm through restorative repair.
They came to us seeking support in creating a brand that stands out for its boldness, a retro vibe in a playful, light way, and a strong connection to their purpose. We developed new branding that channels 80s arcade nostalgia to invite users into deep, meaningful liberation work, with empathy, accountability, and joy.
We began by elevating their website design with a neon-lit logo that pops with movement and energy, while custom illustrations guide visitors through the emotional journey of healing.
Every visual element reinforces the message: this isn’t just about checking your privilege; it’s about showing up as your whole self in a collective movement for change.
We then built out their brand guidelines book to include the finalized fonts and color palette (including for print use), usage guidance for templates and icons, logo usage guidelines, and design dos and don’ts to ensure consistency across channels.
