By launching a suite of distinct brand verticals, digital media content, educational programs, transformational products, and tailored services, we meet our consumer audience at different points on the life purpose journey to help all people safely live their fullest expression.
Our brands serve as varying forms of narrative change, which we believe is essential work for disrupting harmful systems and social justice issues. When we disrupt and challenge our own deeply held and socially conditioned stories and beliefs, we can more effectively influence behaviors, policies, and societal norms based on these new perspectives.
Our Brand Verticals
We understand that each point on the path to living our purpose requires a different conversation and level of care and that individuals are more likely to engage with the work when met where they are. As such, we’ve launched the following verticals for each unique conversation.
Uncover the Purpose of Your Path™
Tools, resources, and mentorship for rising up and coming back in the aftermath of challenging chapters and big life transitions.
Chart a Clear Course to Aligned Living™
Your purpose has been hardcoded into you since before you were born. Learn how to align, activate, and actualize your fullest expression.
Turn Your Purpose Into a Systems-Disrupting Channel for Change™
Transform the world, have the conversations you’re here to have, and live your legacy by launching your Channel for Change™.
The Secret to Making the Impossible Happen isn’t a secret; it’s a process.™
Learn how to take an entirely different kind of action that goes against much of what you’ve been taught about manifestation.
Our Podcasts
We see podcasts as a transformative tool for shifting narratives, amplifying marginalized voices, fostering empathy and understanding through storytelling, and challenging harmful conditioning. By creating accessible, intimate, and sustained spaces for deeper conversations, our podcasts are designed to normalize systems-disrupting perspectives and inspire action rooted in contribution.
Weekly stories about rising up, coming back, and living our purpose in the aftermath of challenging chapters and big life transitions.
Break free of all the subconscious strategies, limiting beliefs, and internal blocks that cause you to stall out and self-sabotage continually.
Our Programs
We believe in the power of structured, immersive experiences that combine education, mentorship, and actionable tools for challenging systemic and social conditioning and supporting participants in reclaiming sovereignty over their lives. By creating safe, intentional spaces for learning, growth, and collaboration, we facilitate deeper understanding, inspire aligned action, and support the development of equitable, purpose-driven practices that advance freedom for all.
All programs can be shared as workshops or keynote presentations.
First taught as a simple workshop in 2015, this cornerstone program has seen a decade of iterations and evolution and is our signature process for navigating the most difficult journeys in life. Journey Mapping is currently being reworked into an accessible workbook with digital and live components.
Initially launched in 2012, this program incorporates the fundamentals needed to rediscover yourself when you’re feeling lost and unhappy in your life. Foundations has been run as live groups and a DIY program that’s now available as an accessible workbook with bonus digital components.
A culmination of 15 years of work in the life purpose development space, this program is a roadmap for aligning with, activating, and actualizing your purpose. Presently offered as a digital experience, Actualize will soon be re-released as an accessible workbook with digital components.
This in-depth workshop invites you to think beyond the current trend cycle, low- or no-traction marketing practices, and narrow conversations within your industry and the online business world. Learn how to create a content ecosystem that grows an engaged audience more and more over time
In this comprehensive program, you’ll do the work to pinpoint your purpose, choose your calling, and create and launch your own Channel for Change™. Channel Your Purpose is a digital and live experience that will launch soon with three of the most popular channel tracks: business and brands, podcasting, and self-publishing.
After nearly a decade of study, workshops, live teachings, and one-on-one coaching, we’ll soon launch a program centered around our process for making the seemingly impossible happen. Possibility Paradigm will be released as a workshop series before becoming an accessible workbook.
Our Books
Whether educational, memoir, or inspirational, the Choose Your Calling imprint’s mission is to publish books that ignite meaningful conversations, catalyze personal and collective transformation, and inspire individuals to step boldly into their purpose.
Our vision for this series has always been to bring together diverse voices to craft supportive conversations for all life’s experiences and the various paths we each navigate. We look forward to partnering with individuals from all walks of life on upcoming editions.
Each book we publish is its own Channel for Change™, offering readers knowledge, insight, tools, and inspiration to create a more liberated and equitable world.
Field Notes Book Series
This series centers on short, actionable daily tips and devotionals for different experiences and goals. Our first collection was released under the Awesome Life Tips® brand in 2014 after three years of publishing bursts of inspiration on Facebook and Instagram to a devoted following. Ten years after the first book, we rebranded to Field Notes to further connect our work to the lands we live on. Traditional field notes are a place for documenting observations and experiences in the field to gain a deeper understanding of what’s being studied. Our Field Notes are precisely that: wisdom, understanding, resources, and documentation of what it’s like to navigate particular journeys.
Field Notes for Living A Life You Love is a collection of 365 daily tips by founder Stephenie Zamora, offering inspiration, insight, and guidance to help you align with your purpose and consciously create a life you love. With short, powerful lessons, it encourages you to build meaningful relationships, speak your truth, and shift from victimhood to empowered creator.
Field Notes for the Dark Night of the Soul is a collection of 365 daily devotionals by founder Stephenie Zamora, providing wisdom and guidance for navigating life’s challenges and transitions. With short, profound insights, it helps you find meaning in your experiences, trust the process, and step more deeply into your purpose with grace and ease.
The Catalyst Collection Book Series
This collection explores targeted aspects of our processes and conversations in a way that makes them tangible and accessible to anyone who wishes to learn them. Designed to inspire individuals and empower service providers, each volume offers profound insights, actionable strategies, and practical tools to reimagine how we approach life-purpose development work.
This book is a guide for understanding and uncovering your purpose by reflecting on the challenges and experiences that have shaped your path. It’s an invitation to explore the deeper truths within your story, realign with who you’re meant to be, and find meaning in the thread you’ve been weaving all along.
This book helps free you from outdated stories, core wounds, and subconscious patterns that keep you stuck. It offers powerful tools to help engage with the present, unlock new possibilities, and create meaningful change—all while honoring your feelings and experiences without compromising your boundaries or truth.
This book is a practical guide to building lasting confidence by shifting your internal paradigm (your context) and removing the hidden obstacles that hold you back. It demystifies confidence, showing that it’s not about circumstances or surface appearances but a skill anyone can master in any area of life—including you.
Memoirs of Purpose-Driven Lives
Memoirs are one of our favorite forms of storytelling and narrative change. They stem from lived experiences and life-changing lessons that allow us to make sense of our experiences, connect with others, and share wisdom across generations. By giving voice to previously untold or suppressed stories, memoirs foster empathy, inspire community care, and serve as a powerful tool for reimagining possibilities and catalyzing meaningful change.
As we grow and expand our imprint, we intend to primarily publish memoirs from diverse voices to celebrate the richness of human experience, challenge dominant and harmful narratives, and amplify stories that inspire purposeful living. By centering historically marginalized and underrecognized voices, we can build bridges of understanding, spark transformation, and empower readers to envision and contribute to a more equitable and liberated world.
Unravel: Rising Up and Coming Back From a Season That Damn Near Killed Me is the powerful debut memoir by founder Stephenie Zamora, sharing her raw and honest journey through a ‘dark night of the soul.’
From devastating loss to profound transformation, Stephenie’s story illustrates the messy healing process and path to rediscovering purpose. Complete with a bonus chapter on our signature Journey Mapping™ process, this memoir is an essential guide for anyone navigating the disorientation of life’s most challenging seasons.
